Subject: Going Toastal -- a tale for the dilbert age
Day 1: My boss, an engineer from the pre-CAD days, has successfully brought a generation of products from Acme Toaster Corp's engineering labs to market. Bob is a wonder of mechanical ingenuity. All of us in the design department have the utmost respect for him, so I was honored when he appointed me the lead designer on the new Acme 2000 Toaster.
Day 6: We met with the president, head of sales, and the marketing vice president today to hammer out the project's requirements and specifications. Here at Acme, our market share is eroding to low-cost imports. We agreed to meet a cost of goods of $9.50 (100,000). I've identified the critical issue in the new design: a replacement for the timing spring we've used since the original 1922 model. Research with the focus groups shows that consumers set high expectations for their breakfast foods. Cafe latte from Starbuck's goes best with a precise level of toastal more...