"He Can Believe It's Not Butter" joke

EAST BERNARD, TX (DWPI) -- Local barber Merton Storch revealed today that he can believe that the margarine spread "I Can't Believe It's Not Butter!" is not, in fact, butter. "I think it's obvious," said Storch.
"Butter is a creamy spread, while this crap is more like a space-age polymer." A spokesperson from Lilton Foods, responded by saying, "Well, I know *I* can't believe it's not butter." This is not the first time Storch has made a public food-related statement. In 1994, he held a press conference to announce he thought everything wasn't, in fact, "better with Blue Bonnet on it," and even demonstrated using food items such as ice cream, Jell-O, and what appeared to be a large squid.
Reported by Rob Winchell
The Daily Weekly

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