"The Silver Bullet" joke

Great new ad campaign:

The border between Israel and Lebanon. Dudes on Israeli side are looking angry. Dudes on Lebanese side are looking angry. The sun is blistering. Tempers are flaring. This could get ugly.

Then one of the soldiers cracks open a frosty Coors light. Then that arctic train, the one with all the frost and the hot chicks attached to it, comes barrelling down the border. The entire desert scene turns into arctic tundra and there is enough Coors light for everyone. It is damn cold now, ZZ Top is playing, and everyone is getting along, just like in the Colorado Rockies.

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