"Ads Create History In the Making" joke

From the SF Chronicle "Personals" Column, Friday, February 9th:
Advertising Age's Lenore Skenazy asked readers to come up with
imaginary ads "to brazenly exploit a solemn site," such as the recent
rash of ads featuring the Berlin Wall. An excerpt:
The Washington Monument is the setting. The line: "Don't be the father
of your country. Trojan condoms."
Russians filing by Lenin's tomb are shown. The line: "Liked our
leader? You'll love Vlasic dills. They're pickled in glass, too!"
A man standing near the eternal flame at JFK's grave lights a cigarette.
The line: "Bic. Only one flame lasts longer."
The setting is a manger in Bethlehem, with a radiant glow around the
baby's cradle. The line, as said by Mary (looking upward): "I said a Bud
Light."